Last year, I wrote about a study that showed cereal companies market the cereals with the sugariest nutritional profiles to kids, essentially encouraging children to choose Froot Loops over, say, Cheerios. In response to the study, conducted by researchers at Yale's Rudd Center for Food Policy and Obesity, major cereal manufacturers including General Mills and Kellogg's said kids simply won't eat unsweetened cereals. Rudd researchers were skeptical. They decided yet another breakfast cereals study was called for.
This time, they ventured into summer camp territory, dividing campers into two groups. In one room, kids had a choice of three low-sugar cereals: Rice Krispies, Cheerios and Corn Flakes. In another room, children were given those cereals' sugar-glazed equivalents: Cocoa Krispies, Froot Loops and Frosted Flakes.
Kids were allowed to choose among the three, and they were also offered milk, cut-up strawberries, sliced bananas, orange juice and sugar packets.
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